The three steps of the buying/decision process were identified on a blog written by Anthony Miyazaki at: http://e-marketingforsensiblefolk.blogspot.com/.
These steps were the need/desire recognition, need/desire development and last the need desire Fulfillment. Although there may be many versions of the buying/decision process these are the ones that get straight to the point. But how does e-marketing fit into this process known as the decision making process of purchasing? E-marketing has the biggest audience. The online world is getting bigger and bigger by the minute according to the latest statistics reveal there are over 1.5 billion worldwide Internet users (Internet WorldStats, 2009). But really other than my own family and friends who could I really focus my attention to in this blog? I could keep researching facts about how the internet works and how many people are on it but why do that when I have personally seen how e-marketing influences MY own purchase decisions. My name is Sharon
According to www.bigresearch.com almost ALL Internet users (92.5%) conduct online research before buying something and 81% of US online shoppers read product reviews by other customers when doing shopping. Also 71 % agreed that consumer reviews make them more confident in choosing the right product (Nielsen, 2008). So from all these information I can say that I am very reliable on e-marketing in my own life. I agree that e-marketing is at the beginning stage of the buying decision process which is why it is the most important in today’s world.
You are correct that everyone do read a lot of reviews to make a purchase. Everyone has been known to read reviews before making a purchase. You do not want to buy a product that has a bad review and expect it to perform exceptionally well. It just never works out that way.
ReplyDeleteReviews are a huge part of the buying decision process. I do the same thing myself. Just last night I was looking at my friend's baby registry on babies-r-us and looking at the reviews of the items she chose for her soon-to-be-born baby boy and realized a lot of the things she chose had terrible reviews. After seeing this I decided to get something more simple rather than the baby monitors she chose who everyone said were full of static. Even when the item is not for me, I want to make sure I get my friend something worth using and not something that she will end up throwing away although she did choose it. Great reviews make sales and bad reviews hurt the companies more than we will ever know.
ReplyDelete