To be honest with you I do not even know what 25 billion dollars looks like. But I do know that it’s a lot of money. I just found out about Groupon this week. I had no idea about it but now I do. Is it worth that much money? Well apparently it is. That is the estimation given to us. I visited the website today and it is a very user-friendly page. I like the fact that you need to sign up and become a member to get any deals. This is what makes it worth it. It can’t be just some stranger trying to get a discount. People who are on this page shop, shop and shop. Even if they are thrifty shoppers they are loyal coupon/discount lovers.
The navigation of the website is great and really distinguishes itself from Google, bing or any other search engines. I was reading how it works and it makes much more sense on why groupon.com does work. Again just like any social network it’s all about building relationships. First check your email, Facebook or Twitter feeds for daily deals on cool local businesses. This is the first step on how this website is doing it right. The next step is getting others involved. Groupons are more fun when used with friends. Pass along deals by email or broadcast them to your social networks. (YES I’ll follow you). The last step is to print the voucher or bring it up on your mobile device, and then present it at the business to get your deal. This is the easiest way to get what you want, when you want it. It is all about convenience. So is it worth 25 billion. According to a blog e-marketing for sensible folk it is all about perception. “If enough people think that Groupon is worth $25 billion, then it will be if they spend their money accordingly.” The idea of the local advertisement is what will most likely help groupon distinguish itself and survive. According to Techcrunch local commerce is what makes the difference. For example, if I am in Florida one day and the next in Chicago
http://www.businessweek.com/magazine/content/11_13/b4221070014682.htm
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